The Company-Customer Pact


We, the creators of CyberStudio, support the Company-Customer Pact, an agreement to offer exceptional and trustworthy customer service. We believe these 5 pacts can provide a positive increase in business relationships:

For Companies

Be Human

Use a respectful, conversational voice, avoid scripts and never use corporate doublespeak.

Be Personal

Encourage staff to use their real names and use a personal touch.

Be Ready

Anticipate that problems will occur and set clear, public expectations in advance for how you will address (and redress) issues.

Be Accountable

Make it easy to contact you and cultivate a public dialogue with customers to demonstrate your accountability.

Be Earnest

Demonstrate your good intentions by speaking plainly, earnestly and candidly with customers about problems that arise.

For Customers

Be Understanding

Show the respect and kindness to people inside the company that you'd like shown to you.

Be Yourself

Use a consistent identity and foster a long-term reputation with the company.

Be Helpful

Recognize that problems will occur and give companies the information and time required to competently address issues.

Be Fair

Share issues directly, or in a community where the company has an opportunity to respond, so it can work with you to solve problems.

Be Open

Give companies the benefit of the doubt and be open to what they have to say.